Operating a successful website requires a balancing act of the 4 key factors of the online customer
experience: Technology, Design, Usability, & Influence.

When planning your website goals, it's good to have an awareness of how each of these factors may
be affected. Thinking through the best ways to balance out the different variables, while not compromising
your main objectives, will improve the overall performance and quality of your site.

Attractive websites that are functional.  That's the PH balance.