Pure Heart Studios : Website Design, Web Development, Graphic Design, Web Designer, Graphic Designer

Capabilities

Website Design

 

Pure Heart Studios is proud to offer custom website design service to our clients. Our strong background in graphic design prevents us from creating ugly websites. We simply can’t bring ourselves to do it. Our websites are strategically designed based on your target audience, while keeping in mind the fundamentals of a good, solid user interface that will look fresh for years without a redesign. Although we pride ourselves in unique layouts, we do offer high-quality pre-designed templates for clients who are on a tight budget. Both can produce great results.

Website Development

 

We like our websites to be pretty. But we also like them to function well. Using standards-based CSS & HTML markup, we can construct your site to be read well by search engines, load quickly, and look good on almost every computer and browser. When advanced programming is required, we seek help from our network of “techies,” which spans several coding languages, to ensure you receive the best work for the best price.

Website Hosting & Domain Registration

 

Your “hosting account” is simply the storage space for your website files. It’s important that your web host have secure, redundant, and stable servers in order to minimize downtime and produce optimal loading speed. While we do not offer in-house web hosting, we do partner with leading hosting providers to ensure that our clients receive the best server capacities at an affordable monthly rate.

 

We can help you purchase your domain name (aka URL, web address) and hosting, or you can easily do it yourself!  We recommend these great providers:

 

Content Management System Integration

 

These days, the average person considers themselves to be “tech savvy,” or at least comfortable with basic computer functions and programs. Knowing this, it comes as no surprise that more and more clients are requesting the ability to update their website content themselves, after the initial website has been launched. Pure Heart is proud to offer this service, and actually, we recommend it for most websites.


By integrating a Content Management System (CMS), the content of your pages can be easily edited, formatted, and populated, with no HTML experience required. The interface is a simple display of your page structure. When you click on a page to edit, you’re directed to a rich text editor, where you can easily make changes, publish them immediately, or save your changes for later. There are also several advanced functions available, including the ability to display and archive news articles, build submission forms, create polls, upload photos into an album format, and more. All are just as easy to update as simple page content. We offer a free hour of training for all CMS users, and email support for the life of your website.

Social Media

 

Social media marketing is the process of promoting your site or business through social media channels, such as Facebook, Twitter, and Flickr, to name a few. It is a powerful, cost-efficient strategy that will get you links, attention, and massive amounts of traffic. Social media is about getting closer to your customer and prospects, because if you know your prospects better, you can service them better. A variety of new social media marketing tools are available, allowing you to know about, listen to, and respond to web-based conversations that are going on about your company and products.

 

There is no other low-cost promotional method out there that will easily give you a large numbers of visitors, some of whom may come back to your website again and again. Every site or business that wants to expand and become profitable needs a core group of supporters who will be willing to make purchases or recommend the site to others. Having a social media presence does just that. The more supporters you have, the faster word spreads about your site, and ultimately, the chances of them actually visiting your website increases tremendously.

 

Using a combination of free tools and services, including RSS, Twitter, Facebook, Flickr, and YouTube, we can help you develop a strong online presence, and teach you how to engage in meaningful and strategic online conversations with your target audience.

Google Apps Integration

 

This has become an increasingly popular option for our clients. Not only are you utilizing some great FREE tools, but you’re harnessing the power of Google and putting it to work for your website. The most predominant Google Apps feature is Google Mail (Gmail), an easy-to-use email system that currently boasts 7GB of online storage per box, and can also be configured to work with Microsoft Outlook©, Outlook Express©, Windows Mail©, and a number of other mail programs. We can setup unique addresses for your company (ex: john.doe@companyname.com), all while using the Gmail interface and capabilities.

 

Another popular tool is Google Calendar, which can be used as a personal calendar, shared with others in your network, or made public for viewing on your website. Multiple calendar options are available, making it perfect for larger organizations with a lot of activity. Additionally, Google Docs allows users to share and collectively edit popular types of documents, such as Word or Excel files. This is useful if you have multiple collaborators on a project, because it eliminates the need for keeping up with the latest versions of email attachments by storing the file in one shared location.

E-Commerce

 

The web is a popular place to buy and sell, and today’s technology makes it easier than ever. Using reputable and secure third parties such as PayPal or Google Checkout to help integrate shopping carts and process payments, Pure Heart can help you setup shop quickly and cost-efficiently. For sellers with a larger product base, we can create a custom, fully-integrated shopping cart that will help you keep track of sales and inventory with ease.

Search Engine Optimization

 

Our goal when developing your website is to not only make it beautiful and functional, but also to make sure that it can be found by potential viewers. Keeping this in mind from the very beginning, we plan and build your site to rank well in search engines. Now of course we can’t control the almighty Google, but we do know how to “play by the rules” and structure a site that will be indexed well, first by helping you develop a list of strategic keywords and phrases, then by populating them effectively throughout the site. There are several other steps involved, including target marketing, linking, and submission, that will ultimately improve your natural search engine results.

 

Natural listings are simply organic, non-paid results. Higher natural rankings in search engines will give your website more exposure to your target market, and save you money that would otherwise be spent on pay-per-click (PPC) ad campaigns. Not that PPC is bad - In fact, it can be a good strategy to use when introducing the world to your new website. For websites that require immediate exposure and quick placement, we offer search engine marketing services upon request.

And a Whole Lot More!

 

We offer way more services that aren't listed here, including Flash animation, banner ads, logo design, business card design, graphic design, and email marketing.